How We Do It.
Great brands are not just the result of brilliant branding. A product or service must be inspiring to start with, an idea that stands for something.
Every project starts with a blank sheet of paper and goes through the same process. At the end we deliver a unique representation of the client and their name; an identity that captures their personality and tells the world who they are; an identity that they own and can use, distribute and license as they please; and all the necessary technical ingredients for any medium.
There are three stages to the process. Define, design and deliver:
Define.
Pitching a single unifying idea that will guide everything the client says and does.
With a complete definition of the client (following an audit of their brand, the competitive environment and their audience) we pitch our idea to our client in a way that we can imagine them saying it. The challenge is to get them to believe in the idea and see its exciting potential.
Design.
Conceptualising and visualising the idea.
With a powerful idea in mind we explore different visual and verbal ways of communicating it.
Design is an organic process. Crafting an identity takes time and consideration.
Deliver.
The final touches are added to give a polished professional representation of the client wherever they want to be seen or heard.